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Crayola introduces specially formulated crayons

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By Andrea Aro

Crayola introduced a new line of crayons, “Colors of the World” that represent over 40 different skin tones.

(Photo courtesy of Crayola / MANILA BULLETIN)

(Photo courtesy of Crayola / MANILA BULLETIN)

The crayon company partnered with MOB Beauty CEO and co-founder Victor Casale to create the “24 new specially formulated crayons.”

Crayola made it easier for the kids to choose from a wide range of shades. The colors range from light to dark and three undertones.

(Photo courtesy of Crayola / MANILA BULLETIN)

(Photo courtesy of Crayola / MANILA BULLETIN)

The color names are printed on the crayons in English, Spanish, and French such as medium almond, light-medium golden, deep rose, and more.

“We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves,”  Crayola CEO Rich Wuerthele said in a report from USA Today.

The “Colors of the World” crayons will be available in a 24- and 32-count pack. The 32-count pack includes an eight-color classics for eyes and hair.

Crayola introduced the new line of crayons on Wednesday, May 20, 2020 to honor the United Nations’ World Day for Cultural Diversity for Dialogue and Development.

“With the Colors of the World crayons, we hope to cultivate a more inclusive world for children of all ages, races, cultures, and ethnicities,” Crayola said in a post.

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