Manila’s ‘Kadiwa’ program connects farmers direct to consumers » Manila Bulletin News

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Manila’s ‘Kadiwa’ program connects farmers direct to consumers

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By Joseph Almer Pedrajas

The local government of Manila launched Monday the “Kadiwa,” a city program that allows market consumers to buy products directly from farmers and notably at cheaper prices.

Manila Mayor Francisco “Isko" Moreno Domagoso (Manila City PIO / MANILA BULLETIN FILE PHOTO)

Manila Mayor Francisco “Isko” Moreno Domagoso
(Manila City PIO / MANILA BULLETIN FILE PHOTO)

During the program’s launching, Mayor Francisco “Isko Moreno” Domagoso said that the program aims to help both “poor consumers and struggling farmers.”

“Hindi lang ito para sa ating mga mahihirap na kababayan, malaking tulong po ito sa ating mga magsasaka” he said.

“Ang mga tao ngayon, mabibigyan na sila ng katipiran. Maaari na silang makabili ng sariwa at malinis na gulay sa napakababang presyo dahil hindi na nila kailangan dumaan pa sa mga middle man,” he added.

Moreno said that he considers the Kadiwa a “win-win solution” for consumers and farmers.

This is because, Manila Special Projects chief Joy Dawis said, through the program, farmers would no longer have to go through the so-called middle man just to sell their products to consumers, as well as consumers could purchase basic goods at “very low prices compared to other markets.”

The program, which was part of Moreno’s platform when he ran for May 2019 elections, is intended to become a weekly “farm tourism” project inside the Manila City Hall grounds.

In launching the program, the public information said that the city government partnered with the Department of Agriculture (DA), who also assured that the program in Manila is not the only one to be launched in the country.

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