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Facebook Community Boost kicks off in Cebu


By Minerva Newman

CEBU CITY – Facebook Philippines kicked off its Facebook Community Boost in Cebu on Sept. 11-12 with the support of the Department of Information/Communications Technology (DICT) and the Department of Trade and Industry (DTI).

Facebook Philippines Country Director John Rubio (Facebook)

Facebook Philippines Country Director John Rubio (Facebook)

Facebook Philippines Country Director John Rubio said Facebook Community Boost is a global initiative that aims to equip entrepreneurs with the tools and skills to keep up with the new mobile-first market.

There are more than 90 million businesses in the world that are using the free and paid tools to run and grow their businesses, Rubio said, in the Philippines, about 99.6 percent of business are MSMEs which are the backbone of the country’s economy.

“These generated about 63 of the jobs from the MSMEs and 25 percent from export revenues of their products,” he noted.

Since 2017, Facebook has trained over 5,000 businesses in 21 cities across the country with programs like #BoostYourBusiness and #SheMeansBusiness. Rubio said there are over 50 million Filipinos that are connected to small, medium businesses (SMB) while more than 40 million Filipinos on Facebook that are connected to SMBs in a foreign country.

DICT Undersecretary Eliseo Rio Jr., in his video message during the launching, lauded Facebook for reaching out to more Filipinos around the nation through the Facebook Community Boost.

Rio said that in partnership with Facebook, DICT hopes to continue to fulfill the country’s vision of collaboration with the key industrial movers, “so we can bring the benefits of ICT and governance innovation straight to the Filipinos.”

Rubio said with Facebook Community Boost, Facebook gives people the power to build communities and bring the world closer together through FB’s core values of social impact, responsibility and innovation.

Facebook has created and generated wider and more profound social impact by giving more people opportunities to connect, do business and build smaller and specific-interests communities, he said.

Responsibility is protecting people from harm and giving them more control over their privacy, data, and the content that they see on Facebook.  Rubio shared that Facebook has spent billions of dollars to tackle the spread of harmful content on this platform.

The third Facebook core value is innovation.  Rubio said through Facebook innovations, we put data and technology at the service to people. People love messaging hence Facebook sees to it that interoperability in the digital world works and that end-to-end encryption of all Facebook messages are deemed safe and secured, he added. “Facebook builds for people in terms of curation of contents, building communities, conversation, commerce and to connect with people just like you are in your living room”, Rubio said.

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