#betterbottlechallenge: Coca-Cola launches ‘World Without Waste’ initiative in Davao » Manila Bulletin News

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#betterbottlechallenge: Coca-Cola launches ‘World Without Waste’ initiative in Davao

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By Ivy Tejano

DAVAO CITY – The Coca-Cola Beverages Philippines Inc. (CCBPI) urged the public to gather plastic bottles and cans into sacks instead of throwing them anywhere, as the Coca-Cola continues their green activation module that ensures they collect and recycle bottles/cans they put out in the market.

Executives of Coca-Cola Beverages Philippines and Winder Recycling Company   pose before the media  in Davao City on Friday as they introduce their partnership in recycling efforts of PET bottles. (Keith Bacongco / MANILA BULLETIN)

Executives of Coca-Cola Beverages Philippines and Winder Recycling Company pose before the media in Davao City on Friday as they introduce their partnership in recycling efforts of PET bottles. (Keith Bacongco / MANILA BULLETIN)

Through sharing its World Without Waste vision, CCBPI Southeast Mindanao commercial unit director Adrian Javier said in an interview that the company aims to set up collection system across Davao and work with its recycling technology partner Winder Recycling to give its packaging a new life.

The Coca-Cola has launched on August 23, Friday, its World Without Waste initiative with a hashtag #betterbottlechallenge at Magsaysay Park along Ramon Magsaysay Avenue in Davao City, where CCBPI Corporate & Regulatory director Juan Lorenzo Tañada said that bottles and cans can still be used.

Tañada said the #betterbottlechallenge aims to illustrate and emphasize the used of the PET bottle is not trash-and therefore these should not end up littering the streets, or in landfills, or polluting the waterways. He added that plastic bottles/cans have value beyond their initial use.

“As long as we properly segregate and dispose all the plastic bottles and cans, as well, they become better bottles once they are recycled. In this case, you can throw these bottles and cans to our collection bins. It will go through a process based on the circular mode,” Tañada said.

Javier said the Coca-Cola ensures a closed loop by diverting the collected PET to Winder Recycling where it is processed and given new purpose. He added that the Winder Recycling – a Davao-based recycler and partner of the CCBPI – will transform all collected post-consumer bottles and cans.

Winchester O. Lemen, managing partner of the Winder Recycling Company, said all bottles and cans that will be gathered, will be used in making chairs, benches, and even trash bins, which some of these stuff are already visible at Magsaysay Park, People’s Park, Botanical, and Rizal Park.

The Coca-Cola has set up World Without Waste installations – spaces where Davaoeños can recycle, refresh, and relax – that feature the beverage brand’s iconic Coca-Cola bottle that can be seen on benches made from 1,000 recycled PET bottles and trash bins made from 600 PET bottles.

Coca-Cola has already donated 60 bins to several smaller parks around Davao City, and it strives to continue working closely with its various partners to include the City Government of Davao, to create a more sustainable system that will help the city grow and thrive.

“World Without Waste is a global initiative not only in the Philippines but all around the globe where Coca-Cola is. We are doing this initiative to inform everyone that our problem about trash has always a better solution. The Coca-Cola would want to be part of the solution,” Javier said.

The Coca-Cola with the city government on the week-long Davao Region Athletic Association (Davraa) 2019, the Araw ng Dabaw, and the Palarong Pambansa earlier, were able to collect and properly divert 800 kilograms of used PET bottles, both from Coca-Cola and from other beverage brands.

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