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Ilocos Norte boosts marketing program


By Freddie Lazaro

LAOAG CITY, Ilocos Norte – Ilocos Norte Gov. Matthew Marcos Manotoc plans to expand the province’s produce-to-consumer (P2C) program in Metro Manila to increase the marketing outlets of the farm products.

Ilocos Norte Senior Board Member Matthew Marcos Manotoc (Facebook / MANILA BULLETIN)

Gov. Matthew Joseph Manotoc

Manotoc said his office had written Manila Mayor Isko Moreno regarding the operation of the P2C program in Metro Manila:

“We have already sent a letter to Mayor Isko. We are looking to expand it to the city (Manila) and other provinces para hindi masayang ang bawat biyahe natin. Marami tayong nadadaanan papuntang Quezon City kaya dapat i-maximize natin ang mga biyaheng ito,” he said.

The P2C program aims to provide marketing assistance to Small and Medium Enterprises (SMEs) and farmers in the province so they could directly sell products to consumers in other cities and provinces; and help them increase their profit.

Ilocos Norte has been participating in regular P2C Bazaars in Quezon City, with the city and provincial government since 2017.

The program was also brought in an open trade fair in Tuguegarao City, Cagayan last July 2018 in response to a vegetable shortage.


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