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Cebu City hosts OTOP design conference

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By Minerva Newman

CEBU CITY – About 200 designers, micro/small and medium-scale enterprises (MSMEs), field experts, market specialists, design specialists, OTOP hub operators are in Cebu City for the National One Town, One Product (OTOP) Design Conference.

CDND File Photo/ MANILA BULLETIN

CDND File Photo/ MANILA BULLETIN

Department of Trade and Industry (DTI) Director for |Central Visayas Asteria Caberte said the conference aims to brief product designers commissioned the OTOP projects on new design trends, packaging standards, labeling requirements, intellectual property, market trends and business outlook.

“Creative product design has always been a challenge in improving the local OTOP,” Caberte told Manila Bulletin.

According to Leon Flores, OTOP Program manager and conference director, DTI wants to adopt the OTOP concept in all local government units.

Flores said there are 20 OTOP stores/hubs in all regions in the country except in Regions 4B, 8, 11 and 12.

The very first OTOP store opened in September 2018.

“In 2018 we assisted 7,151 MSMEs with 5,211 products from OTOP improved and developed which generated sales of P1.097 billion,” Flores said.

This year’s national conference was designed to provide essential information for local designers that can be used to enhance the marketability of OTOP offerings and provide a coordinated look and design direction in the areas of packaging.

He said DTI has a budget of P89 million for the OTOP program, P34.93 million of which is for product development and P33.14 million is for marketing and market access.

Caberte explained that the program enables localities and communities to determine, develop, support, and promote products or services rooted in its local culture.

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