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Multisectoral partnership forged to promote Filipino creativity and unique culture


By Roy Mabasa

The Philippine creative economy sector has received a big ‘shot in the arm’ following the signing of a three-year multisectoral partnership between the British Council, the National Commission for Culture and Arts (NCCA), the Board of Investments (BOI) and the Creative Economy Council of the Philippines (CECP) to promote Filipino creativity and unique culture.

This photo shows one of the nine murals of the  (British Council / MANILA BULLETIN) ‘Pasig River Art for Urban Change’ project. (British Council / MANILA BULLETIN)

This photo shows one of the nine murals of the ‘Pasig River Art for Urban Change’ project. (FILE / BRITISH COUNCIL / MANILA BULLETIN)

In a statement, the British Council, through the Embassy of the United Kingdom in Manila, said the memorandum of understanding (MOU) supports the Philippine Development Plan 2017-2022 cultural agenda “to advance creativity and ‘pagkamalikhain’ — the value of creative excellence by boosting the development of Filipino creativity as a tool for social cohesion and impetus for culture-based industry and creative economy, and building public appreciation of Filipino creativity.”

The MOU was signed on December 12, 2018.

“We are pleased and excited to be part of this multistakeholder partnership. It is the first high-level MOU of its kind, bringing together local and international partners from the creative, cultural, trade and private sectors to grow the Philippines’ cultural and creative industries,” said Pilar Aramayo Prudencio, country director of the British Council in the Philippines.

The British Council is the UK’s international organization for cultural relations and educational opportunities.

In the United Kingdom, the creative economy is the fastest growing sector valued at £97 billion with high numbers of self-employed, micro, small and medium enterprises.

The Philippines’ rich traditions in music, performing arts, craft, design and film, among others, have yet to reach their full potential and find sustainable local and export markets that earn revenue and create jobs and intellectual property.

The British Council said the partnership aims to contribute to unleashing such potential.

The agreement includes a research project with the CECP to map the economic contribution of the creative industries in key cities in the Philippines. It will address the lack of data hindering national agencies to institute policies to support creative industries to flourish.

“Filipino creativity is out there — in musicals, behind ad agencies, as animators. It is not often known (that it was created by a) Filipino,” CECP president Paolo Mercado said.

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