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Taguba: Simply happy to be with Lalamove


By Minka Klaudia Tiangco

Before 36-year-old Cecil Taguba became a Lalamove rider, she was a mall supervisor. After 18 years, she quit her job and joined more than 18,000 riders for Lalamove.


Lalamove is a tech startup that offers delivery services. Its most popular offering is the “Pabili” service, where customers can ask Lalamove riders to buy anything for them.

It started in Hong Kong in 2013 and branched out to the Philippines two years ago. It also operates in Taiwan, Singapore, Thailand, Malaysia, and Indonesia.

Dannah Majarocon, Lalamove’s managing director, said about 30 to 40 percent of their overall transactions are food-related.

Taguba applied as a rider with the Lalamove app, attended a three-hour orientation, took an exam on the use of the app, code of ethics, and situations that riders encounter on the road.

And what followed was pure bliss.

“Sobrang happy. Masaya ako dito (I’m very happy here),” she said. “Kung saan-saan ako nakakapunta (I get to go to different places).”

Taguba said she earns more than P30,000 a month, almost double the pay than her previous job.

In her first year of work at Lalamove, she sent two of her relatives to college, and finished paying for her Honda BeAT scooter.

The company also has partnerships with companies like Petron and Ropali to support their riders.

Every Lalamove rider is given a Petron-Lalamove value card, which helps them earn points that they can later convert to cash to help with their expenses. Petron also gives riders medical insurance.

Majarocon said that normally, the Lalamove app chooses riders who are nearest to you when you are making deliveries.

But with the app’s favorite driver function, your favorite drivers get the notification 20 seconds earlier than the others.

One of the customers who nominated Taguba as a favorite driver is a restaurant-owner she fondly calls “Auntie May.”

When asked about her favorite part in working for Lalamove, Taguba only has one word: Lalafood.

Lalafood is a new service being offered by the app. It is similar to the “Pabili” service, but with Lalafood, customers can only ask riders to buy them food in restaurants, fast food chains, and the like.

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