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SM Cinema, Called to Rescue team up for kids’ empowerment


Maybe it’s time again to remind children on how to enjoy their childhood while being cautious of their environment.



Philippines’ largest cinema exhibitor, SM Cinema, has joined forces with international anti-child trafficking, non-profit organization Called to Rescue to empower kids to be like their favorite brave Incredibles 2 superheroes who are sound, brave and prepared to counter threats to child safety.

“We do not just educate the kids on trafficking, we also teach them how to fight back,” said Anthony Pangilinan, Called the Rescue Philippines Officer-in-Charge.
“Similar to the movie, our kids should be prepared to fight against the villains of this world,” he added.

The partnership is to provide kids from the Department of Social Welfare and Development (DSWD) – Muntinlupa branch an “Incredible afternoon” that is loaded with motivations activities such as inspirational talks, safety tips, educational games, and fun prizes. The event is also aimed at encouraging the youth to be aware of their surroundings while enjoying their childhood.

The children in the event were given a free screening of animated blockbuster Incredibles 2 at SM Cinema in SM Southmall. They were also given the chance to be trained like real superheroes as they move along the interactive displays of Incredibles 2 such as Dash’s Obstacle Course, Violet’s Force Field, Elastigirl’s Trampoline and Mr. Incredible’s Logo Builder.

Prizes from Jollibee, Papa Ketchup, and Mr. Pluffy were also given to children who joined the mini trivia quiz about their favorite superheroes. The kids also received learning from the real-life superheroes off Called to Rescue.

Called to rescue was founded in 2014 in the Philippines and has continuously advocated against child trafficking through raising awareness campaigns, conducting seminars, self-defense training, and school tours.

According to SM Cinema, the Incredibles 2 is still showing in SM Cinema branches nationwide. (Alecsandra Go)

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