By Analou De Vera
The Department of Tourism’s (DOT) campaign video “Anak” has bagged three awards during the YouTube Ads Awards Philippines.
The minute-long video was adjudged Best in Overall Performance, Creative, and Media; placing third for Travel, Transportation, Automotive and Leisure Category; and shared the third place citation for Corporate Image and Public Sector Category along with Globe Telecom’s Last Jedi campaign.
The DOT’s campaign video features the “fun” in the Filipino family and hospitality, depicting the meaning of the Tourism department’s slogan- “It’s more fun in the Philippines.”
It was launched in 2017 and was filmed at the Enchanted River in Hinatuan, Surigao. It showed the interaction between a Filipino mother and traveler Jack Ellis, whom she called ‘anak’ [child].
As of this posting, it has already garnered almost 15 million views on the video-sharing website YouTube.
Here’s the video: