By Charina Clarisse Echaluce
A Light Rail Transit-Line 2 (LRT-2) train, designed and printed with important campaigns of the Department of Health (DOH) and is seen to increase “health literacy” among Filipinos, had its first trip Tuesday.
“We all know that health promotion advocacy is one of the important elements of our health programs. For the last several years, we used all platform of media, newspaper, TV [television], radio, social media. For the first time, DOH will explore another way of relaying information to people through train wrap. This is the first time that we are doing this at DOH. Opportunities like waiting for a train to come can be an opportunity for DOH message to be read and recognized,” Health Undersecretary Gerardo Bayugo said.
The P4-million “DOH Train Wrap” was launched at the Santolan Station, which is one of the LRT-2’s two end stations. The first passengers of the train included Health Secretary Francisco Duque III and top officials of the DOH and Light Rail Transit Authority (LRTA).
The train wrap highlights campaigns on dengue, drugs, hand-washing, cough manners, HIV/AIDS, Go For Health, blood donation, and immunization.
“This train wrap costs P 4 million, to be implemented in three months. Kailangan talaga gumamit ng technology at ibang pamamaraan para ma-improve ang health literacy ng Pinoy. Milyong tao ang sumasakay ng LRT-2…. ‘Pag ginawa natin nang lubos ng ating makakaya para maisiwalat mga information pangkalusugan, at least 50 to 80 percent of public health is done. Kahit may hospital services, as we all know, an ounce of prevention is worth a pound of cure (This train wrap costs P 4 million, to be implemented in three months. We really need to use technology and other ways to improve the health literacy of Filipinos. Millions of passengers are riding the LRT-2…. If we do everything we can to disseminate health information, at least 50 to 80 percent of public health is done. Even if there were hospital services, as we all know, an ounce of prevention is worth a pound of cure),” DOH Director Mar Wynn Bello noted.
“I think this is a great opportunity for everyone, for DOH, and LRT. Let this serve as a model for meaningful partnership,” Duque added.
Aside from the outside wrap, the inside part of the train is filled with health campaigns, information, and “hugots”.