By Charina Clarisse Echaluce
Filipino food products is easier to find now after a retail concept store that showcases Pinoy food was inaugurated at the DFP Fiestamall, aiming to help both local and international tourists in choosing their “pasalubong.”
Tourism Secretary Wanda Corazon Teo graced the inauguration of the branch, applauding the Department of Tourism’s attached agency Duty Free Philippines Corp.
(DFPC) and the Department of Trade and Industry (DTI) for “spearheading the promotion of Filipino culture and industry through the retail concept store,” named Go Lokal! Go Lokal! The store features quality local products created by Filipino micro, small, and medium enterprises (MSMEs).
“As a government agency, we have a responsibility to promote the best from our local entrepreneurs, and the biggest help we can extend to our MSMEs is by showcasing the talent and skill of the Filipino. In this manner we continue showing the world that Philippine made is high-quality yet reasonably priced,” Teo said.
DFPC chief operating officer Vicente Pelagio “Vico” Angala emphasized that Go Lokal! aims to make Pinoy products known in the international market as well as to help local startup and small businesses.
“This partnership will help us realize our vision of showcasing the Filipino culture to the world and contribute in the government’s effort to revitalize the country’s heart,” Angala added.
The Go Lokal! store showcases products crafted by artisans across the country ranging from snacks made from local materials, to home decors, toys, work-study essentials such as backpacks, journals, desk organizers, to wearables and textile-based accessories that include shawls, stylish purses, and shoes.
“To the men and women who have been involved in this project and to our local entrepreneurs who will get to showcase their products, may this day mark the beginning of a very successful venture— one that the DOT will support,” Teo expressed.