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Manila Cathedral launches new official logo, tagline


By Leslie Aquino

The Manila Cathedral has a new logo.

The new seal was launched today in time for the celebration of the 60th anniversary of the postwar Manila Cathedral in Intramuros.

(Image Gallery/google image)

(Image Gallery/google image)

According to a Facebook post of the Manila Cathedral, as the seat of the Archbishop of Manila, the Manila Cathedral for a long time used the insignia of the Archbishop.

When it was elevated into a Basilica, it was given the privilege to bear the Papal emblem. For years, it also used an image of its structure as its seal.

And so with the celebration of the 60th anniversary of its rebuilding, the Manila Cathedral finally launched its new official logo and tagline on the Feast of the Immaculate Conception with the help of the team from Bluethumb Creative Agency.

The new logo features not only the structure, but its identity as Mother Church, dedicated to the Immaculate Conception.

During the launch, Fr. Kali Llamado, vice rector of the Manila Cathedral, explained that the logo took the form of a crest as a reminder of its rich history and how it has endured with the people in spite of crisis and calamity.

“The upper half features the facade of the cathedral that was not destroyed during the war and is still standing strong to this day. A reminder of her enduring legacy and strength,” he said.

The lower part of the crest, Llamado said, features the moon and twelve stars to symbolize Mary, Our Mother, the Immaculate Conception, to whom we come for comfort and refuge.

He said the sky blue color is a tribute to the Marian character of the Cathedral, and symbolizes calmness and peace, while gold represents strength.

While the font used for the name of the Manila Cathedral, Llamado said, was inspired by its Romanesque architecture and the inscription at the tympanum at the main portal of the church.

Also launched today, was the new theme or tagline of the Cathedral which is “FIRST OUR CHURCH, FOREVER OUR MOTHER.”

Llamado said that while the Manila Cathedral as first Cathedral and Mother Church of the country is most of the time recognized for her architectural grandeur and structural identity, the theme emphasizes that side by side the story of the building, is the story of the faith of the Filipino nation.

“The Manila Cathedral therefore is not only Church as a beautiful building where we gather, but Church as Mother, teaching and taking care of the life of her children,” he said.

The new logo and tagline were unveiled by Manila Archbishop Luis Antonio Cardinal Tagle and new Papal Nuncio Gabriele Caccia.

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