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Ilocos Norte awarded 2nd place in Tourism’s Pearl Award


By Freddie G. Lazaro

Laoag City, Ilocos Norte — For the second year in a row, the Ilocos Norte Tourism Office (INTO) won second place for national Best Tourism-Oriented LGU (local government unit) at the 18th Association of Tourism Officers in the Philippines and Department of Tourism (ATOP-DOT) Pearl Awards held in Iloilo City recently.

The Pearl Awards was part of the ATOP National Convention, an event that celebrates the best of Philippine tourism through bringing together tourism officers and showcasing premier tourism practices, products, and service from all over the country.

Ilocos Norte tied with the Province of Samar for second place, while Davao del Norte bagged first place.

“We dedicate this award to all the hardworking private and public stakeholders, our PGIN family, and everyone in Ilocos Norte who have been supporting the tourism programs of Governor Imee R. Marcos,” Tourism Officer Mr. Aian Raquel wrote in his Facebook account.

“We are committed to continuously working for all Ilocanos and to win bigger Pearl Award next year,” he added.

“From the very start, during the screening, we were already told that it was a very difficult competition, hence they decided to award two first runners-up,” explained Xavier Ruiz, tourism operations officer at the INTO.

Raquel said that INTO is “truly honored to be with the best tourism provinces in the country!”

Ruiz also added that a strong factor in the awarding process is “how [the local tourism industry] benefits people from across the province regardless of their levels of society, regardless of their gender, even, and whether they’re directly or indirectly involved in tourism, so it’s a good sign.”

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