By MB Online
Chinese search engine giant Baidu teamed up with KFC in launching a new technology to revolutionize ordering food—just by scanning the diner’s face.
The fast food giant and Baidu, China’s answer to Google, opened the first “artificial intelligence-enabled” KFC store last Friday, December 23, in Beijing.
Shanghaiist reported that as customers walk right in and get their face scanned, the machine determines a suitable meal to suggest depending on the diner’s face, sex, age and mood.
“Our innovations make use of cutting-edge technologies and they will help to attract more young consumers who prefer fashionable new things. The digitalization [sic] of the restaurant will also help provide faster and easier services,” Beijing KFC general manager Zhao Li said.
For instance, according to Tech Crunch, Baidu said the machine might suggest “a set of meal of crispy chicken hamburger, roasted chicken wings and coke for lunch” to a male customer in his twenties, while a female customer in her fifties may get “porridge and soy bean milk for breakfast.”
The machine even remembers the customer’s identities and can make faster recommendations in relation to the purchase history.
KFC has had a history of dabbling in “futuristic” outlets; in May, it opened a store in Shanghai that featured a voice-activated robot taking orders and wireless charging stations for mobile phones.