Coca-Cola pays tribute to people more popularly known as “Tagahatid Pasko”, highlighting how their hard work, dedication, and sacrifice has made it possible for everyone to have the merriest celebrations this season. All throughout December, the company gave gifts and surprises to over 15,000 Tagahatid Pasko around the country as their way of thanking the various unsung heroes of Christmas who tirelessly work to bring a merry season for everyone else.
On Christmas Eve and Christmas Day, several Tagahatid Pasko were surprised by Christmas carolers and associates with ice-cold bottles of Coca-Cola at their workplaces. Over 15,000 Santa packs filled with food items and special gifts greeted the unsung heroes of Christmas who were still in their workplaces.
“This is our way of expressing our gratitude to the people who help us make Christmas happen in our own homes – be it the grocery clerk who makes sure the shelves are well-stocked, or the gift-wrapping teams who work until midnight at department stores, or the toll booth operator who works overtime just so everyone can come home in time for Christmas. To all of you, thank you!” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.
The Coca-Cola Christmas campaign did not stop with giving out Santa sacks, celebrities also joined the celebration by being this year’s Tagahatid Pasko during the Metro Manila Film Festival 2016 Parade by giving out ice-cold bottles of Coca-Cola.
While a Christmas Concert, top-billed by the country’s best musicians and most popular love-teams, together with Coca-Cola Ambassadors James Reid, Nadine Lustre, Enchong Dee, Ylona Garcia and Bailey May, serenaded and performed for over 300 unsung heroes of Christmas from partner companies earlier this month.
Together with Coca-Cola in thanking all our Tagahatid Pasko this year are partner organizations Sta. Lucia East Grand Mall, Rotary Club Philippines, Shakey’s Pizza, McDonald’s, Grab, iFlix, Robinsons Mall, Jollibee, Zomato, 5by20 Women Artisans of Tondo, 7-Eleven, Shell, Select, Mini Stop, Metro Manila Development Authority, Djarn Manpower, Sentinel, Tropical Hut Pasay City, the Philippine National Police, and VXI.
To see how Coca-Cola paid tribute to our #TagaHatidPasko, check out the video https://www.facebook.com/CocaColaPhilippines/videos/1254441844601851/ on their official Facebook page.