Rica Oquias is the new Director of Operations of M2.0 Communications, an award-winning earned media agency known for handling international PR and event management for the APEC 2015 CEO Summit. This appointment comes alongside the reorganization of two of the agency’s core business units—public relations and digital marketing—into one servicing team for high-profile clients such as Haier, OPPO, Mountain Dew, Healthy Options, New World Makati Hotel, the Department of Health and the National Economic and Development Authority.
As operations head, Oquias is tasked with building up M2.0 Communications’ account servicing capabilities as the agency embraces the shifts brought about by the digital age on the marketing practice. M2.0 Communications is now looking to more strongly emphasize engagement, community, and authenticity in its efforts, and to encourage clients to pursue omni-channel campaigns that address multiple audience touchpoints.
Oquias will also have a close hand in training the creatives and accounts teams during this transition, and helping clients adopt a more integrated approach to communications.
On Oquias’s appointment, M2.0 Communications founder Doy Roque says, “Agencies have been talking about the great changes brought about by digital technologies for years now, but many still treat PR and digital as separate services. We’ve seen that integrated approaches combining PR, social media, and on-ground, content-based experiences are most effective in today’s always-connected world. Our firm’s structure has to reflect that, and Rica is the best person to lead us as we make this change.”
“Rica’s love for digital marketing, and proven ability for strategic thinking and fruitful collaboration with both our teams and clients will be invaluable as we pursue new opportunities for clients in developing campaigns,” adds Roque.
Prior to her appointment as operations head, Rica was M2.0’s Business Unit Director for Digital, swiftly growing the agency’s portfolio from one to 20 retainer accounts after coming on board in 2011. She was also responsible for growing the digital team from one person to this year’s team of 15, with specialists covering everything from social media, SEO, website design, video, and graphic design.
M2.0 Communications is known for handling international public relations and events for APEC 2015, including the CEO Summit and a number of ministerial meetings. The firm has also done integrated campaigns for household names such as Philips; Merck Sharpe & Dohme; Jergens; and Meralco, as well as government clients such as the Bases Conversion and Development Authority and the Department of Trade and Industry.